How to Spot Greenwashing — And Shop Smarter

Sustainability is trending — and unfortunately, so is greenwashing.

Greenwashing happens when brands pretend to be eco-friendly through vague marketing, while hiding harmful practices. As a conscious consumer, knowing how to see through the smokescreen is essential — for your values and your wallet.

🔍 Common Greenwashing Red Flags:

1. Vague Words: “Eco,” “green,” “natural” — with no evidence or certification

2. No Transparency: Brands that don’t disclose where or how items are made

3. Exaggerated Claims: Saying “sustainable” because one button is recycled

4. Massive Inventory: Thousands of SKUs and daily drops = waste, not care

✅ What to Look for Instead:

• Clear sustainability policies on packaging, labor, and materials

• Certifications (Fair Trade, GOTS, OEKO-TEX)

• Small-batch or made-to-order models

• Brands like Spelleva that share their full story — including our launch dates, trademark process, and ethical manufacturing

🧵 Why Spelleva Is the Real Deal:

• 100% Fair Trade

• Biodegradable packaging

• Small-batch production

• Honest communication and traceable timelines (from March 27 inception to studio launch on May 1)

🧠 Bonus: How to Shop Smarter

• Research the brand

• Read material labels

• Ask questions on social media

• Prioritize longevity over hype

• Support homegrown, transparent brands like Spelleva

✨ Conclusion

Greenwashing is noise. Sustainability is clarity.
Spelleva exists to help you wear your values — without compromise.